La Monjita
Authentic Mexican Products
Incubated and succesfully launched the brand La Monjita
We incubated and launched La Monjita in the U.S. by building a cohesive, multi-channel strategy that spanned DTC, Amazon, Walmart, and retail. Starting with a clear brand identity and strong positioning, we developed and launched the Shopify site to serve as the central DTC hub—owning the full customer experience, from messaging and creative to subscriptions and analytics. In parallel, we launched on Amazon, managing everything from keyword research and A+ content to fulfillment and brand registry, ensuring the brand was discoverable and conversion-ready. We mirrored this playbook on Walmart.com, adapting to the platform's merchandising style and shopper behavior.
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“ We built La Monjita from scratch inside Attomik—every detail, from the brand identity to the launch strategy, was crafted in-house. It’s a perfect example of how we incubate, validate, and scale brands across every major channel. ”
DTC Strategy
Developed a data-driven DTC strategy to boost brand visibility, optimize customer acquisition, and drive online sales.
Web Development
Designed and built a high-performing, user-friendly website optimized for seamless navigation, mobile responsiveness, and conversion-focused e-commerce integration.
Paid Media
Executed targeted paid media campaigns to maximize brand awareness, drive conversions, and optimize ROI through data-driven ad placements and audience segmentation.
SEO Optimization
Implemented a strategic SEO plan to enhance search visibility, drive organic traffic, and improve site ranking through keyword optimization, technical enhancements, and content strategy.
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Full-Funnel U.S. Launch: From DTC to Retail
La Monjita’s U.S. debut was driven by a fully integrated launch strategy across DTC, Amazon, Walmart.com, and retail. We built the brand from the ground up—crafting the identity, launching the Shopify site, and rapidly expanding into marketplace and retail channels. This full-funnel approach allowed us to test and scale efficiently, driving awareness, conversion, and repeat purchase across every major touchpoint.
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