CLIENT
A profitability-first roadmap for scaling DTC.
DTC strategy and growth advisory for Khloud Foods: full-funnel diagnostics, cohort analysis and unit economics modeling built into a sequenced roadmap.
RELATIONSHIPCLIENT
SCOPEDTC strategy, growth advisory, funnel & unit economics analysis
PARTNERSK5 Global · Calabasas Beverage Co.
KHLOUD · CAMPAIGN[ SOURCE ]BEFORE
Khloud needed an objective view of what was actually driving growth and profitability across acquisition, conversion and retention, and which of dozens of possible initiatives to prioritize first.
Attomik ran a full-funnel diagnostic, cohort analysis and unit economics model to turn that into a sequenced, profitability-first roadmap.
WHAT ATTOMIK BUILT
01Funnel & Performance DiagnosticsAudited the end-to-end DTC funnel (traffic → landing → PDP → checkout → post-purchase) for drop-offs, friction and quick wins.
02Customer & Cohort AnalysisAI-assisted cohort modeling to isolate retention drivers and LTV opportunities, compressing weeks of analysis into days.
03Unit Economics ModelCAC, margins and payback periods modeled to define sustainable scaling thresholds.
04Channel EfficiencyA contribution margin model across channels, showing exactly which growth levers improved profitability, and which eroded it.
05Roadmap & PrioritizationA sequenced DTC growth roadmap with clear owners, effort/impact scoring, and near-term vs. longer-term initiatives.
Funnel & Performance Diagnostics
Customer & Cohort Analysis
Unit Economics Model
Channel Efficiency
Roadmap & Prioritization
WHERE IT STANDS
They got a profitability-first roadmap, and a model for which levers actually move it.
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