PROJECTACTIVE · SCALING
$0 to $160K in six months, across three channels at once.
Attomik's own in-house consumer brand, launched simultaneously across DTC, Amazon and Walmart under full P&L ownership: proof of the same playbook Attomik runs for clients.
RELATIONSHIPATTOMIK IN-HOUSE BRAND
SCOPEBrand incubation, DTC launch, marketplace expansion, P&L ownership
CHANNELSDTC · Amazon · Walmart
LA MONJITA · PRODUCT[ SOURCE ]BEFORE
Launching an owned brand meant building the full commercial engine from zero (channel setup, merchandising, measurement, acquisition and operations) while managing real unit economics and inventory risk.
Success required tight P&L control and fast iteration across both DTC and marketplace playbooks at once.
WHAT ATTOMIK BUILT
01Brand + Go-To-Market BuildPositioning, offer structure and channel strategy built from scratch, with AI-accelerated competitive and consumer-language research.
02DTC Launch + Conversion FoundationStorefront and funnel launched with conversion data as the north star from day one.
03Marketplace Expansion · Amazon + WalmartListings launched and optimized on both simultaneously, using AI-driven keyword and competitor review mining.
04P&L Ownership + Operating CadenceOwned the full P&L and KPI stack (CAC, CVR, AOV, margin, repeat rate, payback) on a weekly operating cadence.
05Scaling ExecutionContinuous testing across creative, offers and channel mix, powered by AI creative generation without scaling a creative team.
Brand + Go-To-Market Build
DTC Launch + Conversion Foundation
Marketplace Expansion · Amazon + Walmart
P&L Ownership + Operating Cadence
Scaling Execution
BEFORE
Revenue$0
Channels liveNone
P&L ownershipNone
Marketplace listingsNone
THE ATTOMIK LAYER
BRAND + DTC + MARKETPLACE + P&L OPERATING CADENCE
AFTER
Revenue$160K in 6 months
Channels liveDTC · Amazon · Walmart
P&L ownershipFull, from day one
Marketplace listingsLive on Amazon and Walmart
$0$160K
REVENUE, FIRST 6 MONTHS
$160KREVENUE IN 6 MONTHSFrom zero at launch
3CHANNELS LIVEDTC, Amazon, and Walmart simultaneously
FullP&L OWNERSHIPFrom day one of launch
OngoingSCALINGUnder a profitability-first operating model
WHERE IT STANDS
Attomik's own playbook, proven on its own brand before it's ever deployed for a client.
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