CLIENT
Conversion rate up from under 1% to 3.5–4%.
A rebuilt DTC strategy and Shopify experience for Stuzzi Hot Sauce, turning an under-converting site into a durable ecommerce engine.
RELATIONSHIPCLIENT
SCOPEDTC strategy, Shopify rebuild, CRO, pricing strategy
CATEGORYDTC / ecommerce
STUZZI · PRODUCT[ SOURCE ]BEFORE
Stuzzi's existing DTC experience was under-converting at sub-1% CVR, limiting the brand's ability to scale traffic profitably.
The goal was to materially improve conversion while building a more durable ecommerce engine underneath it.
WHAT ATTOMIK BUILT
01DTC Strategy + Funnel DiagnosisAudited the customer journey end-to-end and defined the core growth plan: positioning, offers, KPIs and channel role.
02Shopify Site Build + UX ImprovementsRebuilt homepage → PDP → cart → checkout, with every element designed around conversion, not aesthetics alone.
03CRO + Merchandising UpgradesOptimized PDP structure, social proof and cart/checkout flow, restructured toward higher-AOV configurations.
04Pricing + Offer StrategyImplemented bundles, thresholds and tiered offers to improve conversion and unit economics simultaneously.
05Testing + IterationEstablished an ongoing optimization cadence across pages, messaging and offers.
DTC Strategy + Funnel Diagnosis
Shopify Site Build + UX Improvements
CRO + Merchandising Upgrades
Pricing + Offer Strategy
Testing + Iteration
BEFORE
Conversion rate<1%
Site experienceUnder-converting
Pricing architectureUnstructured
THE ATTOMIK LAYER
STRATEGY + SHOPIFY REBUILD + CRO + PRICING
AFTER
Conversion rate3.5–4%
Site experienceRebuilt homepage → PDP → cart → checkout
Pricing architectureBundles, thresholds, tiered offers
<1%3.5–4%
CONVERSION RATE
<1%→3.5%CONVERSION RATEFrom under 1% to a sustained 3.5-4%
StrongerPRICING & OFFER ARCHITECTURESupporting better economics and scalable acquisition
WHERE IT STANDS
An under-converting site turned into a durable, scalable ecommerce engine.
START A CONVERSATION