Beverage
Chaser Water
Building the DTC foundation and growth engine for a premium hydration brand redefining what water can do.
Overview
The Brand
Chaser is a premium hydration brand built around a simple idea: water should do more. Mineral-enhanced sparkling and still water paired with customizable hydration drops — so every bottle is tuned to the moment, whether that's recovery, focus, or just better water.
Clean. Functional. Designed for people who already think about what goes in their body and want their water to keep up.
The Challenge
Chaser had the product right — premium positioning, a clear functional benefit, and a customizable system that gives the brand real shelf differentiation. What they needed was the commercial layer: a DTC foundation built to convert wellness-conscious buyers, a paid growth motion that scales without flattening the premium feel, and the retention infrastructure to turn a first bottle into a habit. The work was building the engine that matches the product.
Our Approach
How We
Built Chaser Water
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01DTC Foundation
Conversion-optimized Shopify build that frames Chaser as the upgrade — not just another bottled water. Every page tuned to surface the customizable system and move the visitor toward the right starter setup.
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02Commercial Architecture
Pricing, bundle structure, and a P&L tuned for AOV and LTV — so growth compounds instead of leaks.
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03Retention & Email
Welcome flows, subscription setup, post-purchase journeys, and win-back automations. Built so the second order is already in motion before the first one ships.
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04Growth & Performance
Full-funnel Meta ads with weekly creative testing, plus the technical foundation underneath — SEO, AI SEO, GA4, Search Console, and site performance. Every channel reports into Attomik OS, where AI surfaces what's working and where to allocate next.
Results