Beverage
Vista
Building the DTC foundation and growth engine for Vista — a non-carbonated functional energy elixir for a higher standard of daily living.
Overview
The Brand
Vista is a non-carbonated, juice-inspired functional energy elixir in glass. 200mg of organic caffeine, three adaptogens, two nootropics. Clean and steady — energy that fits the day, not energy that takes it over.
It sits in the elevated functional space alongside the rituals people already keep, not in the cooler with the cans. Built for builders, professionals, creatives, and athletes who treat what they consume as part of the standard they hold for everything else.
The Challenge
Vista is launching into a category that's loud by default — energy drinks built on hype, intensity, and shelf shouting. Vista's positioning is the opposite: composed, premium, intentional. The work is building a commercial engine that scales the brand without diluting it. A DTC foundation that frames Vista as a daily ritual, not an impulse buy. A growth motion that earns attention without performing for it. And the retention infrastructure to turn a first bottle into a habit — because for Vista, the second order is the whole point.
Our Approach
How We
Built Vista
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01DTC Foundation
Conversion-optimized Shopify build that reads like the brand — quiet, considered, premium without announcing it. Every page tuned to surface the ritual, not the spec sheet.
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02Commercial Architecture
Pricing, bundle structure, and a P&L tuned for AOV and LTV. Subscription as the default, not the upsell — because Vista is a daily, and daily is how the math works.
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03Retention & Email
Welcome flows, subscription setup, post-purchase journeys, and win-back automations. Composed copy, restrained design — built so every touchpoint reinforces the standard the bottle sets.
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04Growth & Performance
Full-funnel Meta ads with weekly creative testing, plus the technical foundation underneath — SEO, AI SEO, GA4, Search Console, and site performance. Every channel reports into Attomik OS, where AI surfaces what's working and where to allocate next.
Results