CLIENT
Organic traffic up 380%. Paid dependency down 40%.
A skincare brand living and dying by paid media now owns 40 high-intent search clusters, cited directly by ChatGPT and Perplexity.
RELATIONSHIPCLIENT
SCOPEAI brand discoverability, content at scale, Amazon SEO, DTC strategy
CATEGORYSkincare
GAMEPLAN SKINCARE · PRODUCT[ SOURCE ]BEFORE
Gameplan had strong product-market fit and exceptional reviews, but was almost entirely dependent on paid media for new customers: a fragile, expensive position.
The brand needed a durable organic acquisition engine, both on Google and on the AI search platforms where consumers were starting to research skincare.
WHAT ATTOMIK BUILT
01AI Brand DiscoverabilityBuilt the content and entity strategy around 40 high-intent query clusters the brand could realistically own.
02AI Content at Scale60 pieces of SEO content produced in 90 days with human editorial oversight on every piece.
03Amazon SEORebuilt every title, bullet and A+ content module around the winning search terms from organic research.
04DTC StrategyRedesigned the Shopify site architecture to funnel organic visitors into high-converting product pages.
AI Brand Discoverability
AI Content at Scale
Amazon SEO
DTC Strategy
WHERE IT STANDS
Organic traffic up 380% in 12 months, cutting paid media dependency by 40%, and now cited by ChatGPT and Perplexity for 8 target queries.
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