CLIENTONGOING
4x ROAS. 31% repeat purchase. Still scaling.
End-to-end ecommerce and paid acquisition for Jolene Coffee (Shopify, Amazon, Meta and Google), an ongoing engagement now expanding into TikTok Shop and Walmart.
RELATIONSHIPCLIENT
SCOPEEcommerce build, paid acquisition, Amazon growth, P&L ownership
CHANNELSShopify · Amazon · Meta · Google
JOLENE COFFEE · CAMPAIGN[ SOURCE ]BEFORE
Launching from zero required a full-funnel ecommerce engine (storefront, merchandising, measurement, paid acquisition) while keeping unit economics healthy as spend scaled.
The long-term challenge was building a channel mix that could scale beyond a single platform and hold efficiency over time.
WHAT ATTOMIK BUILT
01Ecommerce Launch & FoundationLaunched the Shopify storefront and funnel with analytics instrumented from day one.
02AI-Powered Acquisition SystemPaid acquisition across Meta, Google Search and Amazon Ads now running at 4x ROAS, with hundreds of AI-generated creative variants tested in the first 30 days.
03Amazon Marketplace GrowthAI-driven keyword research across thousands of competitor reviews informed A+ content, brand store and ad structure.
04P&L Ownership & Scaling RoadmapOwned CAC, CVR, AOV, repeat rate and payback end-to-end: growth that didn't improve the P&L didn't get funded.
05Channel Expansion · TikTok Shop & WalmartIn progress: diversifying distribution into two surfaces with lower competition than Meta or Amazon at current scale.
Ecommerce Launch & Foundation
AI-Powered Acquisition System
Amazon Marketplace Growth
P&L Ownership & Scaling Roadmap
Channel Expansion · TikTok Shop & Walmart
WHERE IT STANDS
4x ROAS, 3.7x CVR improvement, 31% repeat purchase, and a 14-month path to full profitability, with the engagement still ongoing.
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