CLIENT
Off-season revenue up 210% year over year.
Attomik extended a seasonal rosé brand's commercial performance beyond summer: a year-round DTC, retention and marketplace engine, without diluting what makes the brand iconic.
RELATIONSHIPCLIENT
SCOPEAI creative testing, DTC strategy, marketplace, retention
CATEGORYWine / rosé
SUMMER WATER · CAMPAIGN[ SOURCE ]BEFORE
Summer Water's name and identity peak-performed in summer, but conversion dropped sharply in fall and winter: the identity that made the brand special also limited it.
The task was extending reach into the off-season without diluting what made the brand iconic.
WHAT ATTOMIK BUILT
01AI Creative TestingTested off-season positioning (gifting angles, indoor occasions) alongside seasonal content; gifting emerged as the strongest off-season performer.
02DTC StrategyBuilt a tiered loyalty program and seasonal drop calendar, with subscription revenue anchoring the off-season model.
03MarketplaceBuilt a gifting-forward Amazon presence (gift sets, curated packs) with Sponsored Brands timed to holiday windows.
04RetentionRebuilt the email program with a full seasonal content calendar to stay top-of-mind between purchase windows.
AI Creative Testing
DTC Strategy
Marketplace
Retention
WHERE IT STANDS
Off-season revenue up 210% year over year, now 38% of annual revenue, and a Top 10 Amazon gifting-category placement during the holiday window.
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