CLIENT
A structured DTC engine, built from a blank page.
Attomik built HpO's DTC strategy and Shopify experience from the ground up, then launched Meta paid media on top of a stronger onsite foundation.
RELATIONSHIPCLIENT
SCOPEDTC strategy, Shopify optimization, CRO, pricing strategy, Meta paid media
CATEGORYDTC / ecommerce
HPO · PRODUCT[ SOURCE ]BEFORE
HpO needed a clearer strategy across positioning, offers and the onsite funnel, plus a more intentional pricing approach to support margins and efficient acquisition.
The goal was a structured engine connecting paid traffic to a stronger onsite experience: consistent performance, not one-off wins.
WHAT ATTOMIK BUILT
01DTC Strategy + Funnel DiagnosisAudited the customer journey end-to-end and defined the growth plan: positioning, offers, KPIs and channel role.
02Shopify Site ImprovementsOptimized homepage → PDP → cart → checkout to reduce friction and convert cold paid traffic, not just warm visitors.
03CRO + Merchandising UpgradesImproved PDP structure, social proof, bundle mechanics and checkout flow, restructured toward higher-AOV configurations.
04Pricing + Offer StrategyBuilt pricing and packaging (bundles, thresholds, tiered offers) to lift conversion and unit economics together.
05Meta Paid Media ExecutionStructured campaigns with a repeatable testing cadence, using AI-assisted creative analysis to compound learnings faster.
DTC Strategy + Funnel Diagnosis
Shopify Site Improvements
CRO + Merchandising Upgrades
Pricing + Offer Strategy
Meta Paid Media Execution
WHERE IT STANDS
A refreshed Shopify journey, a stronger pricing architecture, and live Meta paid media with a repeatable testing framework.
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